Demystifying Artificial Intelligence in Marketing and Sales: Insights from Demandbase

This document delves into a pragmatic exploration of artificial intelligence (AI) within the marketing and sales landscape, drawing upon insights from Demandbase. It critically examines prevailing myths surrounding AI's capabilities while shedding light on its practical applications and limitations within these sectors. The analysis provides a balanced perspective, moving beyond hype to offer a clear understanding of AI's true potential and realistic impact on marketing and sales strategies.