Artificial Intelligence for Marketing

Astraightforward,non-technicalguidetothenextmajormarketingtoolArtificialIntelligenceforMarketingpresentsatightly-focusedintroductiontomachinelearning,writtenspecificallyformarketingprofessionals.Thisbookwillnotteachyoutobeadatascientist—butitdoesexplainhowArtificialIntelligenceandMachine