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Foreword XIII John C. Bogle Preface I XV Cliff Asness Preface II xxi David Kabiller Preface III xxv John Liew Overview: From Research to Implementation xxIX Antti Ilmanen, Ronen Israel, Toby Moskowitz, and Lasse Pedersen Part I Challenging Conventional Thinking Chapter 1: The Great Divide 3 Clifford