The Business of iPhone and iPad App: Making and Marketing Apps that Succeed
Apress 2011,51M大容量高清! The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awaren
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从开发到市场推广，系列。也是经典。
ios程序员必须了解的一些非编程相关的知识，点到即可，这本书正好
对运营很有帮助，但是具体要还是实践。