Google Analytics Breakthrough_ Alhlou Feras PDF

Google Analytics Breakthrough_ - Alhlou, Feras 英文PDF版本，很难找的哦！CoverimageColorfulpixelssimon2579/istockphoto.comCoⅴ er design: WileyCopyright C 2016 by Feras Alhlou, Shiraz Asif, and Eric Fettman. All rights reservedPublished by john Wiley sons, Inc, Hoboken, New Jersey.Published simultaneously in CanadaNo part of this publication may be reproduced, stored in a retrieval system, or transmitted inany form or by any meanS, electronic, mechanical, photocopying recording, scanning, orotherwise, except as permitted under Section 107 or 108 of the 1976 United States CopyrightAct, without either the prior written permission of the Publisher, or authorization throughpayment of the appropriate per-copy fee to the Copyright Clearance Center, Inc,222Rosewood Drive, Danvers, MA O1923,( 978)750-8400, fax(978)646-8600, or on the wcb atwww.copyright.com.RequeststothePublisherforpermissionshouldbeaddressedtothePermissions Department, John Wiley Sons, Inc, 111 River Street, Hoboken, NJ07030,(201)748-6011,fax(201)748-6008,oronlineatwww.wiley.com/go/permissionsLimit of Liability /Disclaimer of Warranty: While the publisher and author have used theirbest efforts in preparing this book, they make no representations or warranties with respect tothe accuracy or completeness of the contents of this book and specifically disclaim any impliedwarranties of merchantability or fitness for a particular purpose no warranty may be createdor extended by sales representatives or written sales materials. The advice and strategiescontained herein may not be suitable for your situation. You should consult with aprofessional where appropriate. Neither the publisher nor author shall be liable for any loss ofprofit or any other commercial damages, including but not limited to special, incidentaconsequential, or other damagesFor general information on our other products and services or for technical support, pleasecontact our Customer Care Department within the United States at(800)762-2974, outsidethe United States at(317)572-3993 or fax(317)572-4002Wiley publishes in a variety of print and electronic formats and by print-on-demand Somematerialincluded with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a cd or dvd that is not included in theversionyoupurchasedyoumaydownloadthismaterialathttp://booksupport.wileycomFormoreinformationaboutwileyproductsvisitwww.wiley.comISBN 9781119144014(HardcoverISBN978119231707(ePDF)ISBN9781119231691(ePub)In Memory of Shiraz AsifWhen we embarked on Google Analytics Breakthrough, we couldnever have imagined that Shiraz would no longer be with us for thebook's publication He became ill with the flu and later pneumonia inFebruary 2016, and after battling for several weeks in the iCU, hepassed away on the morning of friday, March 18th. Shiraz is survivedby his parents, siblings, in-laws, loving wife and four young childrenThose who knew Shiraz personally and professionally understand thathe was among the hardest-working colleagues most generousmentors, and most thoughtful friends. he was always a catalyst fordevelopment and change, and his thirst for knowledge benefittedeveryone around himShiraz, we miss you and will always remember you. May yourhonorable character, kindheartedness, and open spirit inspire us all toembrace each day in gratitude for the gift of lifeFeras Alhlou, Eric Fettman, and the entire E-Nor familyCONTENTSForewordAcknowledgmentsAbout the author(s)About the contributors1 IntroductionWhy This Book?Who should read This book?Chapter SummaryGet started2 Google Analytics Reporting Overview: User Characteristicsand behaviorGoogle Analytics Reporting: User Characteristics and BehaviorDimensions and metricsReal-Time ReportsKey takeawaysActions and exercises3 Measurement StrategyObjective: Business ImpactMeasurement planSix Steps for Analytics effectivenessKey TakeawaysActions and exercises4 Account Creation and Tracking Code InstallationCreating a Google Analytics AccountGoogle analytics Account StructureInstalling the Tracking CodeKey TakeawaysActions and exercises5 Google Tag Manager ConceptsGoogle Tag Manager ConceptsBenefits of Google Tag ManagerCreating a Google Tag Manager Account and containerDeploying Google analytics through Google Tag ManagerAccess RightsMigrating to Google Tag Manager from Native TrackingGTM ENVIRONMENTSKey TakeawaysActions and exercises6 Events, Virtual Pageviews, Social Actions, and ErrorsThe Need for Event TrackingEvent Tracking in GTMVirtual PageviewsTracking Google Analytics Events through the google TagManager Data laver and Custom Event triggerTracking Social InteractionsError TrackingKey TakeawaysActions and exercisesAcquisition ReportsAcquisition Terminology and ConceptsCampaign Tracking: Google Analytics Needs Your Help forAttributionChannel customizationsTracking Organic TrafficKey TakeawaysActions and exercisesNote8 Goal and Ecommerce TrackingGoal TrackingEcommerce TrackingMulti-Channel Funnel ReportsIntegrating with Third-Party Shopping CartsKey TakeawaysActions and exercises9 View Settings, View Filters, and Access RightsWhy do We need Multiple vieewsBest Practice: Working, Test, and Unfiltered viewsⅵ iew SettingsView FiltersAccess RightsChange historyTrash CanKey TakeawaysActions and exercisesO SegmentsSegment to Focus and amplifyMapping Customer Constituencies as Custom SegmentsSamplingSegments versus Filtered ViewsKey takeawaysActions and exercisesote11 Dashboards, Custom Reports, and Intelligence AlertsdashboardsCustom reportsShortcutsIntelligence AlertsAnnotationsKey TakeawaysActions and exercises12 Implementation CustomizationsCustom dimensionsContent GroupingCustom metricsCalculated metricsDemographics and InterestsEnhanced link attributionTracking Info CustomizationsCross-Domain and Roll-Up ReportingCross-Device Tracking with User IDKey TakeawaysActions and exercises13 Mobile App MeasurementTracking Mobile appsWhy is Mobile ImportantMobile strategiesWhat to measureMobile configuration in Google AnalyticsSetting up google Analytics in Your appAccount Structure Best Practices in Mobile PropertiesReal-time app reportingtegrationMobile Campaign TrackingMobile privacyKey TakeawaysActions and exercises14 Google Analytics Integrations- The Power of TogetherAdwordsAdsenseYouTube in gaAnalytics 360 IntegrationsAdditional integrationsKey TakeawaysActions and exercises15 Integrating Google Analytics with CRM Data,ong-Term PerspectiveCalculating Cost per Qualified LeadJoining google analytics and CRM Data with Visitor IDKey TakeawaysActions and exercises16 Advanced Reporting and visualization with Third-Party ToolsFraming the Issue: How to Get Data Out of gaETLV-The Full Reporting Automation CycleAdvanced Use Cases for Big Query/TableauKey TakeawaysActions and exercises7 Data Import and Measurement ProtocolData ImportMeasurement protocolKey TakeawaysActions and exercises18 Analytics 360Why Analytics 360?Increased CapacityService-Level Agreements(SLAsAnalytics 360 ResourcesWhere to Buy-Resellers or Google Direct?Key takeawaysActions and exercisesAppendix A: Broadening Your Optimization ProgramQualitative InputsOverlay reportingTestingMarketing Automation and PersonalizationNotesAppendix b: resourcesIndexEULAList of tableshapterTable 2.1Chapter 3Table 3.1Chapter 6Table 6.1Table 6.2Table 6.3Chapter zTable z1Table 7.2Table 7.3