International+Marketing+16th+Edition+by+Philip+Cateora
Thetextisdividedinto
sixparts.Thefirsttwochapters,Part1,introducethereader
totheenvironmental∕culturalapproachtointernational
marketingandtothreeinternationalmarketingmanage-
mentconcepts:domesticmarketexpansion,multidomestic
marketing,andglobalmarketing.Ascompa
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