Competing ‘Creatively’ in the Credit Card Industry through Exploratory Multivari
Competing‘Creatively’intheCreditCardIndustrythroughExploratoryMultivariateSegmentationStrategy，JieQiu，，Sincethe1990s,creditcardshavebecomethedominantpaymenttoolintheUS,withthetransactionvolumeupfromabout$800billionin1990tomorethan$1.7trillionin2006.Th
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