价值收益与优化菲利普斯 pricing and revenue optimization
ThisbookgrewoutofcoursesinpricingandrevenueoptimizationdevelopedatColumbia
UniversityandStanfordUniversity.1Atthetimetherewerefewothercomparablecourses.2
Sincethen,ithasbecomeclearthatthereisgrowinginterestinpricingandrevenueopti-
mization(a.k.a.revenue
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