Seeding Strategies for Viral Marketing: An Empirical Comparison
Seedingstrategieshavestronginfluencesonthesuccessofviralmarketingcampaigns,butpreviousstudiesusingcomputersimulationsandanalyticalmodelshaveproducedconflictingrecommendationsabouttheoptimalseedingstrategy.Thisstudythereforecomparesfourseedingstrategiesintwocomplementarysmall-scalefieldexperim
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