Mapping.Experiences.Aligning.for.Business.Value
Ifyouwanttocreateproductsandservicesthatproviderealvalue,youshouldfirstidentifytouchpoints—areaswherebusinessandcustomerneedsintersect.Thispracticalbookshowsyouhow.UsingvariousmappingtechniquesfromUXdesign,you’lllearnhowtoturncustomerobservationsintoactionableinsightforproductdesign.
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