Business Analytics for Managers

Thepracticeofbusinessischanging.Moreandmorecompaniesareamassinglargerandlargeramountsofdata,andstoringtheminbiggerandbiggerdatabases.Consequently,successfulapplicationsofdata-drivendecisionmakingareplentifulandincreasingonadailybasis.Thisbookwillmotivatetheneedfordataanddata-driven