R.for.Marketing.Research.and.Analytics.3319144359
ThisbookisacompleteintroductiontothepowerofRformarketingresearchpractitioners.Thetextdescribesstatisticalmodelsfromaconceptualpointofviewwithaminimalamountofmathematics,presumingonlyanintroductoryknowledgeofstatistics.Hands-onchaptersacceleratethelearningcurvebyaskingreaderstointeract
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