Data mining techniques for customer relationship management
AbstractAdvancementsintechnologyhavemaderelationshipmarketingarealityinrecentyears.Technologiessuchasdatawarehousing,datamining,andcampaignmanagementsoftwarehavemadecustomerrelationshipmanagementanewareawherefirmscangainacompetitiveadvantage.Particularlythroughdatamining—theextractionofhi
用户评论
