Social Media Integration and E-commerce Platform Performance
E-commerceplatformscanintegratewithFacebooktoletusersdirectlycommentonproductpagesusingtheirFacebookaccounts,apracticeknownassocialmediaintegration.Suchintegrationcanboostcustomerconversionbyconveyingcredibleinformationaboutproductpopularityandquality.However,duetothelackofcontrolovert
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