How-Brands-Grow

Thisbookprovidesevidence-basedanswerstothekeyquestionsaskedbymarketerseveryday.Tacklingissuessuchashowbrandsgrow,howadvertisingreallyworks,whatpricepromotionsreallydoandhowloyaltyprogramsreallyaffectloyalty,HowBrandsGrowpresentsdecadesofresearchinastylethatiswrittenformarketingprof